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November 2020

COVERIS CELEBRATES UK PACKAGING AWARD FOR INNOVATION IN FOOD ON THE MOVE

COVERIS CELEBRATES UK PACKAGING AWARD FOR INNOVATION IN FOOD ON THE MOVE

Cartonboard Pack of the Year has been awarded to leading European packaging manufacturer Coveris in the UK’s flagship industry competition, the UK Packaging Awards. Recognising innovation and advancement, this year’s Cartonboard Pack of the Year is Coveris’ RecyclaLite sandwich skillet.

The innovative RecyclaLite skillet is super lightweight, characterised by its design for easy and efficient recycling, 40% plastic reduction and sustainable FSC cartonboard sourcing. Minimising the environmental impact of the pack and product throughout its full lifecycle, RecyclaLite signifies a major development in laminated board packaging.

RecyclaLite delivers a 40% film liner reduction lowering plastic content to only 5.5%, far in advance of OPRL 2020 and 2023 recycling rules. RecyclaLite is therefore eligible to feature the recognisable OPRL ‘Recycle’ logo encouraging consumer recycling and currently the only sandwich skillet that meets OPRL’s ‘no lost value’ criteria. Its peelable film enables easy separation of the liner from cartonboard through a reduction in the adhesive weight applied, designed to maximise board fibre recovery during recycling.

The development of RecyclaLite has been achieved with no compromise to protective, functional or presentation benefits and validated to ensure operational efficiency during manufacture and packing.

M&S is the first retailer to switch its sandwich packaging to Recyclalite in collaboration with Greencore, as part of its plan to support customers to reduce and recycle packaging. Every M&S sandwich now features on-pack messaging to engage customers on the new packaging and encourage them to recycle.

Dennis Patterson, Coveris Labels & Board BU President, “RecyclaLite is a significant advancement in lined board packaging and we are really proud to be awarded Cartonboard Pack of the Year for this achievement. Its development follows collaboration with the supply chain and recycling facilities in our mission to create sustainable and easily recyclable packaging that delivers maximum benefit. The launch of RecyclaLite further highlights the success of partnership between Coveris, Greencore and M&S in leading sustainable packaging innovation for food on the move.”

Paul Willgoss, Director of Technology for M&S Food, commented: “We are the market leader in food on the move so as we reduce plastic and support customers to recycle, we have a particularly important role to play with our sandwich packaging. Working with Coveris and Greencore, we’ve created an industry-first pack with 40% less plastic that protects the sandwich quality our customers know and trust. This innovative solution enables us to go faster and further with our customers to remove unnecessary plastic – because we know our actions today will help protect our planet tomorrow.”

Greg Hunn, Technical Director at Greencore Northampton added, “It was great to be able to support M&S as our strategic customer in their journey in this area. RecyclaLite is a step forward and I’m delighted Greencore has collaborated as part of a three way partnership with Coveris and M&S to deliver this product.”

Watch the video announcement here.

In a successful year for the packaging manufacturer, Coveris was awarded Flexible Plastic Pack of the Year in the UK Packaging Awards for its recycled, recyclable Duralite R shrink film packaging. Marking progression in the development of sustainable plastics for a circular economy, Duralite R is manufactured with up to 100% recycled content and delivers a carbon footprint reduction of up to 54%.

 

Press contact:

Jessica Weaver

Marketing Communications Executive

+44 (0) 7703 82 09 46

[email protected]

 

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