June 2020

Paper-based packaging championed by consumers for its environmental attributes

Results of a new European survey reveal that paper-based packaging is favoured for being better for the environment, as consumers become increasingly conscious of their packaging choices.

The survey of 5,900 European consumers, conducted by industry campaign Two Sides and independant research company Toluna, sought to understand consumer preferences, perceptions, and attitudes towards packaging.

Respondents were asked to choose their preferred packaging material (paper/cardboard, glass, metal, and plastic) based on 15 environmental, practical, and visual attributes.

The full press release and results of the survey can be downloaded below.