October 2018

Rapid Action Packaging win at European Carton Excellence Awards

Congratulations to Rapid Action Packaging, who won the top prize for innovative material at this year's European Carton Excellence Awards.

Established over 20 years ago, the Carton Excellence Award is Europe's most prestigious award for cartonboard packaging.

Official Name of Entry | Modified Atmosphere (MA) Food Tray
Entrant | Rapid Action Packaging
Carton Manufacturer | Rapid Action Packaging
Brand Owner | Waitrose, Sainsbury
Structural Designer | Quang Phung
Graphic Designer | Gavin Lawrence
Cartonboard Manufacturer | Iggesund

Sealed-In Freshness
This food tray is the first of its kind for the fresh meat market and it claims to be the world's first that is a
modified atmosphere carton tray: it seals in freshness and extends product shelf life. The lightweight FSC/PEFC board and film laminate structure makes it significantly different from plastic versions. It is 20% lighter and reduces oil-based plastics by up to 85% and is widely recyclable.

Its introduction is a direct response to the global environmental plastic issue. The board provides strength and a quality print surface for image and information and the film is high barrier. This can increase the shelflife of food products for up to 28 days. In addition, it is available in different sizes, and features an easy-open design and large windows for great product visibility. The packaging helps food manufacturers stand apart from competitors as they are able to print in full on all sides of the cardboard packaging - an excellent branding opportunity.

Jury Comments
Simple is best. This particular material and format is innovative in that it is lightweight and yet is able to hold ready meals totally hygienically as it is able to be hermetically sealed. A totally new offer of carton material that means replacing current plastic food containers.