• Cartonboard is made from wood fibres, around 80% of which comes from well-managed European forests;

• New plantings outstrip by far the wood harvested each year;

• Forests provide a rich natural habitat for plants and animals and bring economic benefits to local communities.

These forests also play an important role in controlling climate change. Carbon dioxide is absorbed and fixed in the ground via the roots and stumps, while the wood fibres that are made into cartonboard also store carbon in the finished product. Recycling the cartons keeps the CO2 locked in and prevents it returning to the atmosphere.

Recycled fibre now accounts for up to half the materials used in production, and the board mills themselves derive around 50% of their primary energy from wood by-products, making them less reliant on traditional fossil fuels.

Check out http://www.procarton.com/ for the latest info on the industry's current environmental initiatives.